Alynr

Alynr is a dental brand identity that is directly catered to online customers. The identity translates the floss thread across its visuals elements, making it approachable, yet clinical.

The tone of voice adopted heavily features AI-powered retainers, making it the brand's main selling point, despite this being a software used by any dental retainer brand.

This method of marketing relies on 'smart' campaigns to fool customers into believing a product is inherently of better quality because it relies on some technology. This is a phenomenon I heavily criticise in my work nowadays.